Anybody following the ongoing viral marketing campaign for the forthcoming Tron: Legacy already knows about the different sites which have gone up over the past months:
Home of Tron
Encom Employee Intranet
Unlock Sam Flynn
I’m sure there are others, but I honestly can’t keep up with them all, and there might even be other sites out there, just waiting to be stumbled upon. There also are other events such as scavenger hunts at Comic-Con, with free previews, swag packets, and of course the opportunity to play 80s-era video games in a recreation of Flynn’s Arcade from the original Tron film.
They did that again for this year’s Comic-Con, and Kevin and I got to check it out, play the games, and see the other secret stuff waiting for you. Mwu-ah-hah-hah. They even gave us a “coin purse” with the Tron logo and game tokens, each with the “Flynn’s Arcade” logo on one side and the logo from one of Flynn’s video games on the reverse. Those coin purses are going for $25 and up on eBay.
There have been “press conferences” held by “Encom CEO Alan Bradley” (Bruce Boxleitner, reprising his role for the new film and giddily playing along with the whole pre-movie hype machine) announcing new Encom products, such as Space Paranoids…Online!
Another marketing bit started up just a few days ago, resulting in lucky people obtaining free passes to sneak preview screenings of the first 23 minutes of the new movie (in IMAX 3D!), which will be held at theaters across the USA and Canada as well as a handful of other countries on October 28th, with more dates/events planned internationally in the coming weeks.
Why, yes, I do indeed have my ticket. See if you can still snag one by heading to Tron Night 2010. Good luck!
Space Paranoids Online is a fully-playable viral game, and of course it has secrets and codes built into it (by running into certain walls with your tank, bar codes appear that lead to all sorts of places where you can see concept sketches and photos and other teases from the new movie.
But wait, there’s more! Something I totally missed, and it’s been around since before Comic-Con: Another viral game, Circuit Cycles, available at the “Encom Games Japan site:
Like Space Paranoids, this game also is fully playable, and completing its 32 levels will apparently result in a little special something being sent to your snailmail box: a limited edition set of 7 postcards featuring artwork for Encom games, including Paranoids. I don’t know if they’re still doing that, but since I completed the 32 levels last night (instead of…you know…sleeping), I’ll be checking the mailbox in the next week or so.
Anybody interested in trying to trace through this stuff should start at FlynnLives.com and register. You’ll get stuff sent to you via e-Mail and snail mail, and pretty much all of it contains some clue to some other bit of the overall viral campaign. Further, using your login info from FlynnLives.com at the other sites sets you up to receive MORE stuff if you finish whatever game, quiz or other puzzle waits for you at those locations. Sometimes, visiting one site requires you to have played the game or whatever from another site. For example, you can’t access the Encom Employee Intranet without the User ID that comes on the Encom International ID badge you win after completing the Arcade Aid quiz, along with your FlynnLives.com password. I mean, GEEZ PEOPLE! Working on this marketing campaign has to be a frikkin’ dream job.
Anybody got any other sites they know about that I haven’t listed here? I’d like to see what else I’m missing. It looks like the Tron: Legacy Viral Wiki is a pretty good clearing house for the most up-to-date information on the whole campaign. It includes info on most if not all the codes and such that have been revealed
Oh, and for me, I’m hoping it’ll be even more fun: the movie opens on December 17th, the day me and family depart on our roadtrip vacation to Florida to visit the rest of Clan Ward. We plan to spend a couple of days at Disney World, and I’m told Tomorrowland in particular will be decked out in full on TronSkin Mode. I plan on blowing a lot of cash on Tron stuff for me and Kevin while I’m down there.
I have to admit, I’m pretty pumped for this movie.
End of line.