Today, I stopped at my local Target store to grab some lunch. Their deli section has some decent salads, sandwiches, and other selections, and I’ve acquired a taste for this buffalo chicken wrap thing they make every day.
Anyway, since it’s Tuesday (aka “New Movies!” day), I decided to swing through the electronics/media section to see if anything looked interesting. Among the new releases was the Tom Cruise Jack Reacher flick, which I didn’t see when it was in theaters. What caught my eye–and this only is available at Target, apparently–was that if you buy the Blu-ray from them, you also get a print version of “Second Son,” a Reacher short story author Lee Child wrote as an e-Book original back in 2011. The paperback version of this story actually looks pretty slick, bundled as it was with the Blu-ray packaging.
I know there have been instances of special edition comics or graphic novel excerpts being bundled with something like one of the super hero/comics movies, and some titles even include digital versions of such things (example, the recent release of the 2-part Batman: The Dark Knight Returns), but this is the first time I can recall a prose title like this being given a special print run and packaging for bundling in this manner. Maybe this has been going on for a while now and it’s just escaped my notice. Regardless, I found the idea rather intriguing.
So, listen up, Hollywood-types: If you want to option the movie rights and do your thing, I’ll happily write new Last World War material for packaging with the DVD/Blu-ray release when the time comes.
Are there other examples of this kind of thing that I’ve missed?